Analytics

Arguing about Revenue Again? Welcome to the Output Trap Paid Members Public
If you are someone who is interested in data, lucky you! You live in a wonderful time; a time when wondering about hourly reporting and statistical significance no longer makes you a target for sitcom ridicule [https://qstar.ai/the-one-where-friends-least-popular-character-ended-up-with-the-sexiest-job-of-the-21st-century/] . While not all data and tools have been democratised, at

Starting With The Right Question Paid Members Public
Writers like to talk about the tyranny of the blank page. Despite the volume of ideas they might have, and dictionaries of words at their…

Analytics Value Chain: Data to Action Paid Members Public
Do not let your data lake become a data swamp! This timely warning has been heard frequently over the past years as companies have invested heavily in novel ways of capturing and collating data. While it might feel like one buzzword accosting another, it cannot be denied that some organisations

Why You Should Care About Analytics Paid Members Public
I say analytics! You say exciting! My straw poll suggests perhaps not. While some reading this will work in the data industry, or share my…

Have Data, Want Impact Paid Members Public
Organisations and individuals alike are realising that data — their data — has value. While data literacy has a long way to go, this is an important first step. Judicious use of analytics can have a significant positive impact on individuals’ lives: think of better energy management, increased financial security, and improved