Ecommerce
In Ecommerce, Beware the Death of a Thousand Cuts Paid Members Public
Some businesses fail in spectacular fashion. In the last few months alone we have seen the implosion of several financial and technology companies as it has become clear their business models cannot survive outside of a ZIRP environment. When it comes to ecommerce, this is a rarer occurrence. Not because
Where Will Ecommerce in MENA Go in 2023? Paid Members Public
This article was originally written for The Brandberries. If 2020 and 2021 were the years in which ecommerce took flight across the region, 2022 was the year when gravity started taking its toll. Due to the rising costs of customer acquisition, digital development, and last mile fulfillment, growth this year
Ecommerce No Longer Means Easy Money Paid Members Public
The last two years have seen a significant focus on building ecommerce capabilities, particularly in retail. Firstly, COVID-imposed lockdowns left it one of few viable channels to exploit. Secondly, consumers exposed to the convenience of ecommerce expected continuation of service once lockdowns eased. Finally, as more organisation launched their ecommerce
Subjectivity vs. Scale: An Ecommerce Challenge Paid Members Public
Everyone likes to feel special. Growing up we are even told we are unique. While this mantra can be a great way to build self-esteem, it can be counterproductive when building an ecommerce business. It can lead you to believe that everything needs to be bespoke or customised, for fear
Five Things to Do Differently to Win Ecommerce in the Long Run Paid Members Public
This is an abridged version of the keynote I gave at LEAP 2022 [https://www.onegiantleap.com/en/home.html] in Riyadh. Organisations find themselves in a rapidly evolving environment. Geopolitical disruption notwithstanding, in a market like Saudi Arabia a combination of rapid economic liberalisation, ambitious government megaprojects, and long-awaited
2021: The Tyranny of Growth Paid Members Public
Amidst the misery of 2020, there was a silver lining for those in ecommerce. As stores around the world closed their doors and furloughed their staff, consumers turned to the Internet to satisfy their cravings. What set this shift apart was that it engaged audiences who had never before shopped
