Ecommerce

In Ecommerce, Beware the Death of a Thousand Cuts Members Public

Some businesses fail in spectacular fashion. In the last few months alone we have seen the implosion of several financial and technology companies as it has become clear their business models cannot survive outside of a ZIRP environment. When it comes to ecommerce, this is a rarer occurrence. Not because

Ryan den Rooijen
Ryan den Rooijen
Ecommerce

Where Will Ecommerce in MENA Go in 2023? Members Public

This article was originally written for The Brandberries. If 2020 and 2021 were the years in which ecommerce took flight across the region, 2022 was the year when gravity started taking its toll. Due to the rising costs of customer acquisition, digital development, and last mile fulfillment, growth this year

Ryan den Rooijen
Ryan den Rooijen
Ecommerce

Ecommerce No Longer Means Easy Money Members Public

The last two years have seen a significant focus on building ecommerce capabilities, particularly in retail. Firstly, COVID-imposed lockdowns left it one of few viable channels to exploit. Secondly, consumers exposed to the convenience of ecommerce expected continuation of service once lockdowns eased. Finally, as more organisation launched their ecommerce

Ryan den Rooijen
Ryan den Rooijen
Ecommerce

Subjectivity vs. Scale: An Ecommerce Challenge Members Public

Everyone likes to feel special. Growing up we are even told we are unique. While this mantra can be a great way to build self-esteem, it can be counterproductive when building an ecommerce business. It can lead you to believe that everything needs to be bespoke or customised, for fear

Ryan den Rooijen
Ryan den Rooijen
Ecommerce

Five Things to Do Differently to Win Ecommerce in the Long Run Members Public

This is an abridged version of the keynote I gave at LEAP 2022 [https://www.onegiantleap.com/en/home.html] in Riyadh. Organisations find themselves in a rapidly evolving environment. Geopolitical disruption notwithstanding, in a market like Saudi Arabia a combination of rapid economic liberalisation, ambitious government megaprojects, and long-awaited

Ryan den Rooijen
Ryan den Rooijen
Ecommerce

2021: The Tyranny of Growth Members Public

Amidst the misery of 2020, there was a silver lining for those in ecommerce. As stores around the world closed their doors and furloughed their staff, consumers turned to the Internet to satisfy their cravings. What set this shift apart was that it engaged audiences who had never before shopped

Ryan den Rooijen
Ryan den Rooijen
Ecommerce