Ryan den Rooijen

Chief Strategy Officer of Appsbroker CTS, the leading Google-dedicated consultancy. Formerly Chief Ecom & Data Officer.

Want to Know if Your Data Function is Successful? Focus on the A:I Ratios Members Public

While organisations around the world are publicly scrambling to understand how generative artificial intelligence will transform their business, in the background similar questions are being asked about how past investments in data capabilities have made an impact. Before there was the hype around Chief AI Officers, there were board discussions

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

Why Many Transformations Never Cross The Finish Line Members Public

In recent years, many organisations have embarked on ambitious digital transformation programmes. Whether driven by a desire to promote agility, increase profitability, or harness AI, in practice these initiatives often do not move as quickly or yield the benefits expected. While various reasons underlie this, one overarching principle tends to

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation

What the Friendliest Animal in the World Teaches Us About Data Governance Members Public

The capybara is a large South American rodent which has developed an unexpected reputation as the world's friendliest animal. Yet perhaps more surprising is that for hundreds of years it has also been classified as a fish. The story behind this is not only seasonally appropriate, but it

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

Want to Scale GenAI? Start with Five Type of Ownership Members Public

It seems that GenAI has replaced the weather as people's favourite conversation starter. Almost every organisation is grappling with what the rapidly evolving capabilities of generative models can do for them. Many of them have run hackathons or launched pilot programs as a means of getting started with

Ryan den Rooijen
Ryan den Rooijen
Artificial Intelligence

Five Years In: How The Data & AI Landscape Changed Members Public

Five years ago, I started this blog with the aim of sharing leadership lessons I learned on my data, analytics, and AI journey. Reflecting on the past 101 posts, what strikes me is how much the landscape has changed in certain areas, and how little it has in others. What

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

Four Critical AI Priorities to Adopt for Success in 2024 Members Public

Reflecting on my post a year ago, it is clear that while the economic climate did grow more challenging, we also saw an unprecedented maturation of Generative AI technologies. In 2023, we witnessed Microsoft’s $10 billion investment in OpenAI, Amazon’s $4 billion partnership with Anthropic, and Google'

Ryan den Rooijen
Ryan den Rooijen
Artificial Intelligence

Three Ways Your Business Can Get Started With LLMs Members Public

Generative AI is having its moment. No surprise then that the question I tend to get asked most these days is: what can GenAI do for my business, and how do I get started?

Ryan den Rooijen
Ryan den Rooijen
Artificial Intelligence

The Importance of Driving Proactive Profitable Growth Members Public

With budgeting season on the horizon for many organisations, there is no denying the economic headwinds. From soaring interest rates to declining demand, many businesses are struggling to maintain their growth trajectories. Complicating matters is the fact that for boards and investors, top-line growth is only part of the picture.

Ryan den Rooijen
Ryan den Rooijen
Artificial Intelligence