Ryan den Rooijen

Former Chief Strategy, Chief Ecommerce, & Chief Data Officer. Currently consultant to private equity.

Choosing Metrics That Matter Members Public

When Tamagotchi [http://www.bandai.com/tamagotchi/] launched in 1997, it ignited a global craze. Children who had never before cared about data were suddenly obsessing about their virtual pet’s hunger and the value of its “Happiness Meter”. While it is easy to poke fun at this, fifteen years

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

Zero to Impact in a Week Members Public

Analytics teams who want to prove themselves – “It’s not just hype, promise!” – face a number of hurdles. Whether it is identifying the right problem to solve, finding the best way to work with the business, or simply knowing whether an idea is any good, these obstacles can sideline data

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation

Bias, Diversity, and Profitability Members Public

The first history lesson I ever had in secondary school featured two hours on bias. At the time, I found this a frustrating experience. Why sit here talking about the importance of different perspectives when there are so many exciting Roman battles to revisit! I still remember the teacher’s

Ryan den Rooijen
Ryan den Rooijen
People & Culture

Starting With The Right Question Members Public

Writers like to talk about the tyranny of the blank page. Despite the volume of ideas they might have and dictionaries of words at their disposal, putting pen to paper can be insurmountably challenging. Analytics can engender a similar sentiment in businesses. There are all these data, all these tools

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

Navigating Data & Analytics Technologies Members Public

During the Age of Discovery, explorers set out to find new lands and establish new trade routes for their countries. Facing terrible storms and fatal scurvy, perhaps the greatest danger came from the lack of reliable maps. Knowing how to return home safely was no trivial matter. With limited knowledge

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

Analytics Value Chain: Data to Action Members Public

Do not let your data lake become a data swamp! This timely warning has been heard frequently over the past years as companies have invested heavily in novel ways of capturing and collating data. While it might feel like one buzzword accosting another, it cannot be denied that some organisations

Ryan den Rooijen Colm O'Grada
Data & Analytics

Why You Should Care About Analytics Members Public

I say analytics! You say exciting! My straw poll suggests perhaps not. While some reading this will work in the data industry, or share my passion for the subject, many will not. Despite this, I am convinced that you should care, and champion your respective organisations’ analytics capabilities. Why is

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

Mission Over Task Members Public

Project management principles are well defined [https://medium.com/paymo/project-management-methodologies-the-complete-guide-fba376ef288a] , and analytics initiatives tend to lend themselves well to these given the amount of development required. However, one of the pitfalls is that people can confuse structure with solution. In other words, believing that completing tasks according to a

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation