Ryan den Rooijen

Chief Strategy Officer of Appsbroker CTS, the leading Google-dedicated consultancy. Formerly Chief Ecom & Data Officer.

There Is No Transformation Without Our Better Angels Members Public

It is a truism that the biggest blocker to digital transformation is culture. Leaders repeatedly call out culture-related challenges in research and surveys. On the one hand, the root causes and remedies are well understood by now. On the other hand, why does addressing these not guarantee a positive outcome?

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation

The Generative AI Revolution Will Not Be Advertised, Yet Members Public

Over the past few months, everyone ranging from investors and journalists to executives and increasingly consumers have found their attention drawn to the latest generation of large language models (LLMs). Among these, OpenAI's GPT has emerged as the most prominent. This fascination is largely attributable to these models&

Ryan den Rooijen
Ryan den Rooijen
Artificial Intelligence

One Thing Product Leaders Can Learn From the Romans Members Public

In ancient Rome, victorious military leaders would be celebrated upon their return with a grand procession called a triumph. Yet even in the midst of all their success, the chariot driver would whisper "memento mori" into the victor's ear: "remember that you have to die.

Ryan den Rooijen
Ryan den Rooijen
Ecommerce & Omnichannel

Beyond Translation: Winning Ecommerce in the GCC Members Public

The GCC (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates) is still in its infancy regarding ecommerce, seeing online account for just over 10% of total retail sales even after COVID's acceleration. Concurrently, these countries boast the highest Internet penetration rate globally. The convergence of

Ryan den Rooijen
Ryan den Rooijen
Ecommerce & Omnichannel

Digital Leaders Need to Maintain a Sense of Urgency Members Public

The thing about hard things is that we tend to get used to them. While this is one of our great strengths as humans — consider our ability to overcome loss — it can be detrimental when this trait causes us to disengage with important topics. Sustained pressure or urgency can cause

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation

In Ecommerce, Beware the Death of a Thousand Cuts Members Public

Some businesses fail in spectacular fashion. In the last few months alone we have seen the implosion of several financial and technology companies as it has become clear their business models cannot survive outside of a ZIRP environment. When it comes to ecommerce, this is a rarer occurrence. Not because

Ryan den Rooijen
Ryan den Rooijen
Ecommerce & Omnichannel

Why Principle-Centered Leadership Matters Now Members Public

Although the second half of 2022 has not been as volatile as many feared, it is clear that the economic climate will not be as clement in the months to come. With the IMF warning that a third of the world’s economies will find themselves in a recession this

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation

Where Will Ecommerce in MENA Go in 2023? Members Public

This article was originally written for The Brandberries. If 2020 and 2021 were the years in which ecommerce took flight across the region, 2022 was the year when gravity started taking its toll. Due to the rising costs of customer acquisition, digital development, and last mile fulfillment, growth this year

Ryan den Rooijen
Ryan den Rooijen
Ecommerce & Omnichannel