Ryan den Rooijen

Former Chief Strategy, Chief Ecommerce, & Chief Data Officer. Currently consultant to private equity.

Why Principle-Centered Leadership Matters Now Members Public

Although the second half of 2022 has not been as volatile as many feared, it is clear that the economic climate will not be as clement in the months to come. With the IMF warning that a third of the world’s economies will find themselves in a recession this

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation

Where Will Ecommerce in MENA Go in 2023? Members Public

This article was originally written for The Brandberries. If 2020 and 2021 were the years in which ecommerce took flight across the region, 2022 was the year when gravity started taking its toll. Due to the rising costs of customer acquisition, digital development, and last mile fulfillment, growth this year

Ryan den Rooijen
Ryan den Rooijen
Ecommerce & Omnichannel

The Prisoner's Dilemma as a Solution for Office Politics Members Public

The Prisoner's Dilemma is a situation in which two parties need to choose whether to cooperate. If both of them choose to work together the outcome is significantly better than if they choose not to. However, if one party cooperates while the other does not, the selfish party

Ryan den Rooijen
Ryan den Rooijen
People & Culture

On Leadership Teams, Feedback, and Coaching Members Public

Many executive teams do not perform anywhere near as well as they could. In particular, while all the members might be individually competent, they fail to become more than the sum of their parts  – they are stuck in Tuckman's forming stage. Ideally, a CFO is not just a

Ryan den Rooijen
Ryan den Rooijen
People & Culture

Do Not Confuse Limited Resources & Bad Leadership Members Public

Airports. Few places share its ability to make or break your holiday experience. Anyone who doubted this will have been rudely disabused of that notion during the travel chaos last summer. Given I am the glass-half-full type, suffering through Miami airport at least provided me with inspiration for this post.

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation

What a Road Trip by EV Taught Me About Digital Transformation Members Public

This July, my wife and I attended a wedding in rural Sweden. Instead of the direct route from Stockholm to the venue, we decided to turn this into a week-long road trip covering almost 3000 km, by EV! From Stockholm to Åre, through to Kristiansund and down the coast past

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation

Ecommerce No Longer Means Easy Money Members Public

The last two years have seen a significant focus on building ecommerce capabilities, particularly in retail. Firstly, COVID-imposed lockdowns left it one of few viable channels to exploit. Secondly, consumers exposed to the convenience of ecommerce expected continuation of service once lockdowns eased. Finally, as more organisation launched their ecommerce

Ryan den Rooijen
Ryan den Rooijen
Ecommerce & Omnichannel

Subjectivity vs. Scale: An Ecommerce Challenge Members Public

Everyone likes to feel special. Growing up we are even told we are unique. While this mantra can be a great way to build self-esteem, it can be counterproductive when building an ecommerce business. It can lead you to believe that everything needs to be bespoke or customised, for fear

Ryan den Rooijen
Ryan den Rooijen
Ecommerce & Omnichannel