Data-driven Commercial Leadership: One Year In Paid Members Public
While I find it hard to believe, I am now more than a year into my Chief Ecommerce Officer role! As they say, time flies when you are having fun, or at least when you have ambitious top-line targets to hit. At the same time, when I consider how much
Arguing about Revenue Again? Welcome to the Output Trap Paid Members Public
If you are someone who is interested in data, lucky you! You live in a wonderful time; a time when wondering about hourly reporting and statistical significance no longer makes you a target for sitcom ridicule [https://qstar.ai/the-one-where-friends-least-popular-character-ended-up-with-the-sexiest-job-of-the-21st-century/] . While not all data and tools have been democratised, at
Five Things to Do Differently to Win Ecommerce in the Long Run Paid Members Public
This is an abridged version of the keynote I gave at LEAP 2022 [https://www.onegiantleap.com/en/home.html] in Riyadh. Organisations find themselves in a rapidly evolving environment. Geopolitical disruption notwithstanding, in a market like Saudi Arabia a combination of rapid economic liberalisation, ambitious government megaprojects, and long-awaited
2022: Focus and Modularity as the Antidote for Volatility Paid Members Public
Nearly two years into the COVID-19 pandemic, we were supposed to have things figured out. How to roll out vaccines, how to return to the office, how to adapt our business models. Yet from new virus variants and inconsistent policy responses to looming market volatility, it does seem like those
2021: The Tyranny of Growth Paid Members Public
Amidst the misery of 2020, there was a silver lining for those in ecommerce. As stores around the world closed their doors and furloughed their staff, consumers turned to the Internet to satisfy their cravings. What set this shift apart was that it engaged audiences who had never before shopped
Hardly Working: Governance Theatre in Digital Transformation Paid Members Public
While some find inspiration in quiet meditation, majestic nature, or beautiful music, this article was inspired by a recent journey through airport security. Bear with my logic, but this reminded me of digital program governance. Who exercises control over investments, who defines gates and dates, and who get to decide
The Secret Courage of Small Changes Paid Members Public
When you think of having the courage to make a difference, what comes to mind? Tackling an intractable problem, investing sleepless nights in a rush towards your goal, maybe making the impossible happen at the moment suprême? Or do you think of encouraging incremental changes, establishing new routines, and working
From Data to Commercial: The First 100 Days, Part Two Paid Members Public
It is a truth not universally acknowledged, that people rarely reflect on their first 100 days on the job. Yet despite the temptation to simply plough ahead, it can be valuable looking back. In part one [https://qstar.ai/from-data-to-commercial-the-first-100-days-part-one/], I considered some of the challenges I had faced since