Ryan den Rooijen

Chief Strategy Officer of Appsbroker CTS, the leading Google-dedicated consultancy. Formerly Chief Ecom & Data Officer.

If You Want Meaningful Change, Hire Challengers Members Public

Organizations that are looking to become truly data driven face two paradoxical challenges when it comes to attracting the right talent. The first of these is that while they need to find candidates that can challenge the business, admitting the current state of affairs publicly could turn off suitable applicants.

Ryan den Rooijen
Ryan den Rooijen
People & Culture

From Data to Commercial: The First 100 Days, Part One Members Public

Last month, I shared my thoughts [https://qstar.ai/the-data-leaders-solution/https://qstar.ai/the-data-leaders-solution/] on moving from Chief Data Officer to Chief Ecommerce Officer. Now eight weeks in, I have roughly completed half of my first 100 days in the role. While many books have been written on what one

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation

The Data Leader's Solution Members Public

More than two years ago, I started this blog [https://qstar.ai/have-data-want-impact/] by posing the question: "How can we move from simply having data to using it to deliver positive impact?" As I shared in The Data Leader's Dilemma [https://qstar.ai/the-data-leaders-dilemma/], there is

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation

The Data Leader's Dilemma Members Public

There is a misconception that people working in the field of Data, Analytics, and AI are academic types. This conjures up images of rarified enclaves of computer science minds, debating how to design the optimal model to crack some arbitrary performance benchmark. While it is true that data scientists can

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation

Recruiting a New Team? Go For Diversity, In Every Way Members Public

When defining their key performance indicators (KPIs), organisations are increasingly incorporating metrics around diversity and inclusion. While this is a laudable effort given historical inequities, it also makes a lot of business sense. Study [https://www.mckinsey.com/business-functions/organization/our-insights/why-diversity-matters] after [https://www.bcg.com/en-us/publications/2018/

Ryan den Rooijen
Ryan den Rooijen
People & Culture

Care About Data Quality? Then Prepare to Let It Go Members Public

Ah, data quality: almost as popular a topic as tax returns. While people will gladly converse about the weather at company events, try to bring up data quality more than once and you can find yourself struck off the guest list. Yet data quality is critical. Organisations need to avoid

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

Lessons 2020 Taught Us About Data and Analytics Members Public

The paradox of the difficult periods of our lives is that while we are keen to bid them farewell and forget them, they are often sources for some of the richest lessons. In that regard, 2020's pandemic was no different. Whether it relates to the depth of personal

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

Why You Should Champion Psychological Safety Today Members Public

When I joined my current employer, one of my first priorities was to identify and understand how I could support any psychological safety initiatives in the organisation. Since then, I have had multiple people comment on how nice it was of me to volunteer my time. Little do they know

Ryan den Rooijen
Ryan den Rooijen
People & Culture