What a Road Trip by EV Taught Me About Digital Transformation Paid Members Public
This July, my wife and I attended a wedding in rural Sweden. Instead of the direct route from Stockholm to the venue, we decided to turn this into a week-long road trip covering almost 3000 km, by EV! From Stockholm to Åre, through to Kristiansund and down the coast past
Ecommerce No Longer Means Easy Money Paid Members Public
The last two years have seen a significant focus on building ecommerce capabilities, particularly in retail. Firstly, COVID-imposed lockdowns left it one of few viable channels to exploit. Secondly, consumers exposed to the convenience of ecommerce expected continuation of service once lockdowns eased. Finally, as more organisation launched their ecommerce
Subjectivity vs. Scale: An Ecommerce Challenge Paid Members Public
Everyone likes to feel special. Growing up we are even told we are unique. While this mantra can be a great way to build self-esteem, it can be counterproductive when building an ecommerce business. It can lead you to believe that everything needs to be bespoke or customised, for fear
Data-driven Commercial Leadership: One Year In Paid Members Public
While I find it hard to believe, I am now more than a year into my Chief Ecommerce Officer role! As they say, time flies when you are having fun, or at least when you have ambitious top-line targets to hit. At the same time, when I consider how much
Arguing about Revenue Again? Welcome to the Output Trap Paid Members Public
If you are someone who is interested in data, lucky you! You live in a wonderful time; a time when wondering about hourly reporting and statistical significance no longer makes you a target for sitcom ridicule [https://qstar.ai/the-one-where-friends-least-popular-character-ended-up-with-the-sexiest-job-of-the-21st-century/] . While not all data and tools have been democratised, at
Five Things to Do Differently to Win Ecommerce in the Long Run Paid Members Public
This is an abridged version of the keynote I gave at LEAP 2022 [https://www.onegiantleap.com/en/home.html] in Riyadh. Organisations find themselves in a rapidly evolving environment. Geopolitical disruption notwithstanding, in a market like Saudi Arabia a combination of rapid economic liberalisation, ambitious government megaprojects, and long-awaited
2022: Focus and Modularity as the Antidote for Volatility Paid Members Public
Nearly two years into the COVID-19 pandemic, we were supposed to have things figured out. How to roll out vaccines, how to return to the office, how to adapt our business models. Yet from new virus variants and inconsistent policy responses to looming market volatility, it does seem like those
2021: The Tyranny of Growth Paid Members Public
Amidst the misery of 2020, there was a silver lining for those in ecommerce. As stores around the world closed their doors and furloughed their staff, consumers turned to the Internet to satisfy their cravings. What set this shift apart was that it engaged audiences who had never before shopped