How to Convince Your Management to Take Analytics & AI Seriously Paid Members Public
As demonstrated by the global demand for talent, most organisations have now woken up to the importance and potential impact of data, analytics, and AI. Yet discussions with employees across for-profit, non-profit, and governmental organisations have exposed an interesting paradox. Even in those cases where their executive teams have decided
Back to School: Three Things I Learned From a Machine Learning Nanodegree Paid Members Public
At work I spend a lot of time thinking about machine learning (ML), both in terms of how to apply it and the practicalities of enabling an organisation to do so. Occasionally I even stand on stage and talk about the subject at conferences, lamenting the fact that deep learning
Evidence Shows That When Making Decisions, People Hate Experiments Paid Members Public
We like to think that this blog, while born out of a trivial New Year’s resolution, has managed to become a reasonably serious outlet. That said, we fully appreciate that today’s post might read like satire, so unbelievable is the topic. It concerns a study published in the
Ask and You Shall Receive - Dealing With Hard Facts Paid Members Public
In a quote frequently misattributed to W. Edwards Deming, one of the fathers of process improvement, ‘In God we trust. All others must bring data.’. But what if someone brings data and we don’t like what the data tells us? Dealing with the results of analysis when it doesn’
If You Are Serious About AI, You Had Better Get Serious About Data Quality Paid Members Public
Ah, data quality. Almost as unpopular a cocktail party topic as data governance. Yet like that walking punchline Chandler Bing [https://qstar.ai/the-one-where-friends-least-popular-character-ended-up-with-the-sexiest-job-of-the-21st-century/] , data quality is about to enter its defining decade. It will most certainly have the last laugh. This is because you cannot build AI products that
Steering The Culture Ship Paid Members Public
I was in Tokyo a few years ago on business and grabbed a beer with a former colleague of mine. He had moved to Japan from the UK a few months previously and was settling into this new environment. I was curious to learn more about the business culture differences,
Do Your Metrics Matter to People? From Budget to Behavioural Metrics Paid Members Public
Another quarter, another review. Your organisation is worried advertising costs are rising. Spend is up significantly on video ads and worse, so is their cost per view (CPV). What is driving this? Seems like the competition have stepped up their advertising efforts, pushing your ad auction CPV closer to your
The Trap of Complex & Easy Instead of Simple & Difficult Paid Members Public
Have you ever tried to build a strategy around a difficult topic and found yourself overwhelmed by the decisions in front of you? Perhaps it seemed like there was no way forward without either causing pain, dropping something important, or backtracking on previous gains you had made. Did any complex