Steering The Culture Ship Paid Members Public
I was in Tokyo a few years ago on business and grabbed a beer with a former colleague of mine. He had moved to Japan from the UK a few months previously and was settling into this new environment. I was curious to learn more about the business culture differences,
Do Your Metrics Matter to People? From Budget to Behavioural Metrics Paid Members Public
Another quarter, another review. Your organisation is worried advertising costs are rising. Spend is up significantly on video ads and worse, so is their cost per view (CPV). What is driving this? Seems like the competition have stepped up their advertising efforts, pushing your ad auction CPV closer to your
The Trap of Complex & Easy Instead of Simple & Difficult Paid Members Public
Have you ever tried to build a strategy around a difficult topic and found yourself overwhelmed by the decisions in front of you? Perhaps it seemed like there was no way forward without either causing pain, dropping something important, or backtracking on previous gains you had made. Did any complex
Putting the AI in LemonAIde: Practical Applications of Artificial Intelligence Paid Members Public
Though you might not have realised it if you live in England, summer is here. Once upon a time, this meant kids would take to the sidewalks to hawk their non-alcoholic beverages. Other than providing their pint-size proprietors with supplementary income, lemonade stands are a helpful microcosm when considering the
Is Your Work Resulting in Better Decisions? How You Can Make Sure Paid Members Public
Earlier this year we reflected on how important it is in analytics to start with the right question [https://qstar.ai/starting-with-the-right-question/] and to choose the right metrics for your organisation [https://qstar.ai/choosing-metrics-that-matter/]. Say you have indeed done so and have worked your way up the analytics value
Personal Development Plans: This Time... It's Personal Paid Members Public
As anyone working in data and analytics will be aware, most roles face a shortage of qualified candidates. Ensuring your organisation has a strong talent development framework is therefore critical not just in attracting and retaining employees, but also to building the required skills internally. One of the more effective
In Data Visualisation, Be Careful Not to Confuse Style with Substance Paid Members Public
Business intelligence tools and visualisation libraries are better today than ever. Not only is it easier to create data visualisations, but it is easier to create better looking ones too. Thanks to products such as Looker, Tableau, and Qlik, anyone with basic digital skills can now design compelling charts, reports,
When Being Proven Wrong Feels Far Worse Than Finding You Are Right Paid Members Public
Last week, as I was checking in at the airport, I ran into a problem. The man behind the counter politely informed me that my ESTA visa waiver [https://www.cbp.gov/travel/international-visitors/esta] had expired, and that they would not be able to let me fly. While he