Data & Analytics

Elements of an Effective Data & Analytics Function Members Public

What does it take for an organisation to be able to perform analytics in a scalable (read: beyond Excel) manner? When I worked at Google, my instinctive answer would have been that you need  analysts and a platform for them to work with. Easy. Yet working in the real world

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

Why We Also Need To Talk About Analytics Ethics Members Public

Over the last few years there has been an increased focus on data ethics. People are waking up to the fact that in many cases it is their data and that organisations should respect this ownership. This means asking for consent to collect, store, and utilise this data, and similarly,

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

Evidence Shows That When Making Decisions, People Hate Experiments Members Public

We like to think that this blog, while born out of a trivial New Year’s resolution, has managed to become a reasonably serious outlet. That said, we fully appreciate that today’s post might read like satire, so unbelievable is the topic. It concerns a study published in the

Ryan den Rooijen Colm O'Grada
Data & Analytics

Is Your Work Resulting in Better Decisions? How You Can Make Sure Members Public

Earlier this year we reflected on how important it is in analytics to start with the right question [https://qstar.ai/starting-with-the-right-question/] and to choose the right metrics for your organisation [https://qstar.ai/choosing-metrics-that-matter/]. Say you have indeed done so and have worked your way up the analytics value

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

In Data Visualisation, Be Careful Not to Confuse Style with Substance Members Public

Business intelligence tools and visualisation libraries are better today than ever. Not only is it easier to create data visualisations, but it is easier to create better looking ones too. Thanks to products such as Looker, Tableau, and Qlik, anyone with basic digital skills can now design compelling charts, reports,

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

In Analytics, Look Beyond Last Mile and Think Last Twenty Nanometers Members Public

The supply chain industry spends a lot of time worrying about the last mile. How do you ensure delivery to a customer’s front door happens reliably? Similarly, analytics teams puzzle over how to best deliver insights to their customers. Whether it is a discussion about how to visualise data,

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

Data Visualisation for Drunks Members Public

Two months ago, I wrote an article [https://qstar.ai/data-visualisation-no-tools-required/] reflecting on how data visualisation is not primarily about creating charts, but should instead focus on effective communication through visual means. Today, I want to share one of my favourite principles for designing impactful visualisations: eliminate complexity. Or as

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics

Data Quality: You Are What You Eat Members Public

While for decades debates have raged about healthy eating and the diets supposed to enable this, over the last few years we have seen interest spike due to social media platforms such as Instagram [https://www.theguardian.com/lifeandstyle/2015/jun/27/new-wellness-bloggers-food-drink-hadley-freeman] . Wellness gurus and celebrity nutritionists exhort us

Ryan den Rooijen
Ryan den Rooijen
Data & Analytics