Ryan den Rooijen

Former Chief Strategy, Chief Ecommerce, & Chief Data Officer. Currently consultant to private equity.

Why I Am Starting My Job by Stopping Members Public

This week I started a new job. As this is a role at a different company and in a different country, this means a lot of change. Many people have asked me how I feel. Truth be told, this transition might be three quarters exciting, but it is also one

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation

The Importance of Knowing When You Are Ready to Make a Decision Members Public

I am certain that I have on more than one occasion mentioned how important it is to consciously make decisions. Because analytics is the art of making better decisions using data, this involves both having the data and appreciating that a decision needs to be made. I do not say

Ryan den Rooijen
Ryan den Rooijen
Digital Transformation

How to Convince Your Management to Take Analytics & AI Seriously Members Public

As demonstrated by the global demand for talent, most organisations have now woken up to the importance and potential impact of data, analytics, and AI. Yet discussions with employees across for-profit, non-profit, and governmental organisations have exposed an interesting paradox. Even in those cases where their executive teams have decided

Ryan den Rooijen
Ryan den Rooijen
Artificial Intelligence

Back to School: Three Things I Learned From a Machine Learning Nanodegree Members Public

At work I spend a lot of time thinking about machine learning (ML), both in terms of how to apply it and the practicalities of enabling an organisation to do so. Occasionally I even stand on stage and talk about the subject at conferences, lamenting the fact that deep learning

Ryan den Rooijen
Ryan den Rooijen
Artificial Intelligence

Evidence Shows That When Making Decisions, People Hate Experiments Members Public

We like to think that this blog, while born out of a trivial New Year’s resolution, has managed to become a reasonably serious outlet. That said, we fully appreciate that today’s post might read like satire, so unbelievable is the topic. It concerns a study published in the

Ryan den Rooijen Colm O'Grada
Data & Analytics

If You Are Serious About AI, You Had Better Get Serious About Data Quality Members Public

Ah, data quality. Almost as unpopular a cocktail party topic as data governance. Yet like that walking punchline Chandler Bing [https://qstar.ai/the-one-where-friends-least-popular-character-ended-up-with-the-sexiest-job-of-the-21st-century/] , data quality is about to enter its defining decade. It will most certainly have the last laugh. This is because you cannot build AI products that

Ryan den Rooijen
Ryan den Rooijen
Artificial Intelligence

Do Your Metrics Matter to People? From Budget to Behavioural Metrics Members Public

Another quarter, another review. Your organisation is worried advertising costs are rising. Spend is up significantly on video ads and worse, so is their cost per view (CPV). What is driving this? Seems like the competition have stepped up their advertising efforts, pushing your ad auction CPV closer to your

Ryan den Rooijen
Ryan den Rooijen
Ecommerce & Omnichannel

The Trap of Complex & Easy Instead of Simple & Difficult Members Public

Have you ever tried to build a strategy around a difficult topic and found yourself overwhelmed by the decisions in front of you? Perhaps it seemed like there was no way forward without either causing pain, dropping something important, or backtracking on previous gains you had made. Did any complex

Ryan den Rooijen Colm O'Grada
Digital Transformation